Other Case Study
I bring valuable experience and a dedicated mindset to any project. Let's join forces and make a positive impact together. Feel free to reach out to me via my Email or LinkedIn
Personalised Styling App
Haulage Responsive Web
Contactless Digital Card
Fintech App
Finances with IPAY, offers seamless management, personalized recommendations, and advanced security in a single, intuitive platform
User Feedback
My Learnings
I conducted moderated usability testing with 10 users to evaluate the app's functionality, ease of use, and overall user experience. During the sessions, users were guided through various tasks while providing real-time feedback, allowing me to observe their interactions and identify pain points. This hands-on approach helped uncover specific usability issues, such as confusing navigation paths, unclear instructions, and design elements that needed refinement.
The following are both positive and negative feedbacks gotten.
Negative feedbacks
Positive feedbacks
Wao, I like this kind of innovation, saving money and doing business at the same time.
So thoughtful, it has lot of features.
I like the on-boarding animation, it makes me feel at home
The navigation is easy and straightforward
The escrow features nailed it all, i will be rest assured to buy anything here since the money is not going straight to the seller, and i will even determine when to release fund if my delivery is exact and complete. I so much love it.
Plugs are confusing, what does it mean, I actually taught its another buy and sell area
From the on-boarding, you gave 3 types of category to log, I am really confuse as to what category I fall into.
For the different kind of verification we are to do before exploring all features, I am afraid to give all those details for security reasons.
One of the major reason I so much cherish my career path is the fact that I learn from every project I did. It gives me the ability to think beyond the box, be creative and strengthen my ability to make research.
From this particular project, I learnt lot of things and some of them are ;
From my recent course at Interaction design foundation, i learnt about stakeholder meeting and I implemented it in this project and it really helped. It gives me the opportunity to bond and share idea with the stakeholder and to also know more about the idea they have for this project
Building this project was so educative and boosted my intellectual capacity, I want to thank all the users that helped me in figuring out how to solve the problem, and to those that i interviewed , they left their time to support in th project. Thank you all.
The power of UX in a project cannot be overemphasise, it plays a-lot of role in achieving this and I really took my time on it. The user flow, information architecture, Ideation, site mapping and all helped me narrow down my priority and what is best for this project.
I learnt new tactic in figma and more about animations. I make sure my design principles follows the heuristic evolution and proper typography for this project.
I learnt no design is flawless, there will be one error or another however, there is always room for improvement and adjustment, that I can be rest assured.
Stakeholder meeting
Fun & Thank you
UX Principles
UI Principles
Above all
Typeface
Color Scheme
Icons
Logo
Typography & Color Scheme
Logo & Icons
Simple & modern font that reflects boldness was used. The colours were chosen to represent playfulness and a sense of delight to the user.
Visual Direction
Poppins
Poppins is a geometric sans serif typeface, It's elegant & sophisticated, yet modern. It's beautifully legible, offers an excellent reading experience.
Aa
Regular
Aa
Medium
Aa
Semi Bold
Aa
Bold
Aa
Extra Bold
Aa
Primary
Text color ( Tertiary )
Secondary
Style 1
Style 2
Designing the Future: Transforming Vision into Reality for IPAY App
Once I organise all my insight in the ideation stage, I then began to to sketch my idea using the user flow as a guide. This allow me to quickly explore several concept of the application layout. I then tested it with 3 participant to validate whether the solution address both the general and business needs.
Afterwards i converted all screens to their hi fidelity actual design that will be displayed for use.
Registration
Money Transactions
Market Transactions
Home & Verification page
Incase the buyer want to purchase directly from the seller, user can chat up the seller from their profile
User Flow: Navigating the step-by-step structure of the app
By carefully mapping each step, we ensure the user journey is logical and user-friendly, minimising friction and enhancing overall satisfaction. We did a well-crafted user flow that not only simplifies navigation but also aligns with the users' needs and expectations, making the app efficient and enjoyable to use.
Information Architecture
IPAY’s information architecture is strategically designed to ensure easy navigation and quick access to key features. With intuitive categorization and a logical hierarchy, users can effortlessly explore financial transactions, online shopping, or business management, making their experience seamless and efficient.
IPAY
Sign up/ Sign in
Phone verification
ID Tag
Home
Airtime
Data
QR code
Profile
Money
Security verification
Market
Services
Plugs
Add
Receipt
Send
Buyer
Seller
Chat your manager
SMS
Call
Document
Message
Fingerprint
Amount
Amount
Category or search
Register
See category or search service
New product arrival
Top seller
Chosen service
Provider nearby
View profile
Follow seller
View catalog
Videos
Make payment
Chat provider
Verification
Personal information
Business profile
Profile set up
Product
Description
Add to cart or Buy
Delivery details
Summary
Payment
Tag name
Description
Confirmation
Pin
Submit
Submit
Card details
Confirmation
Pin
Submit
Successfull
Successfull
Successfull
Select type
Account to debit
Scan QR code
Share QR code
Share QR code
Inbox
Order
Escrow transaction
Edit information
Security settings
Your referral ID
Help center
Giveaway
Generate QR code to your business profile
Select network
Bundle
Mobile number
Confirmation page
Enter pin
Submit
Account to debit
Select network
Amount
Mobile number
Confirmation page
Enter pin
Submit
Successfull
Successfull
Success
Manager
Verification
Nav Bar / Footer
Upgrade
Escrow
Account
More
Ideated Features: Transforming Insights into Innovative Solutions
The insights gathered from user research were instrumental in designing features that directly tackle the users' challenges. Below are the solutions the app developed to address these issues.
Identifying Pain Points: Uncovering User Challenges and Frustrations From Research
Through a thorough analysis of the survey data, a card sorting and affinity mapping exercise was conducted to categorise and consolidate the identified problems. Similar or interconnected issues were grouped together to unveil the following pain points.
Empathy Mapping: Understanding User Thoughts and Feelings
In order to truly understand and empathise with our users, we delved deep into their thoughts, feelings, and motivations through the process of empathy mapping. This powerful technique allowed us to step into their shoes, seeing the world through their eyes and experiencing their challenges and aspirations. By capturing their emotions, needs, and desires, we gained invaluable insights that guided us in crafting a solution that resonates with them on a profound level.
Define Phase
Ideation Phase
Design Phase
Usability Testing Phase
Understanding The Users: Creating User Personas
In our quest to deeply understand and empathise with the users, we embarked on a journey of discovery to create user personas. We delved into the lives, aspirations, and pain points of individuals who would benefit from IPAY, giving them faces, names, and stories.
Peter Joseph
Khyler Smith
Bussiness man
Fashion Designer
Reading
Shopping
Football
Pictures
Games
Outing
Single
Female
30years
40years
$8,000
$2,000
Marital Status
Gender
Age
Age
Profit
Income
90%
55%
Keeping money & Doing business
Online business
About
About
Goals & Need
Goals & Need
Peter Joseph is a business man that makes profit of 8,000 dollars monthly, he is happily married and 30years of age. He hates when he is in the middle of money business there is network error or recipient does not receive money that was sent by him, he gets so frustrated easily.
Khyler is a fashion designer that needs additional income to sustain herself, she has hand work skill that sells online, she lost customers because they are afraid of getting scammed and not delivering what they order online.
Peter goal and need is to see a platform where he can easily transact his funds and have easy access to customer care to resolve issues as soon as possible.
Khyler goals and need is to see a platform where money transaction between buyer & seller can be regulated so they don't get scared of been scammed.
Discovery Phase
Survey Analysis
We asked 300 people about their experiences using fin-tech platform through in dept interview and surveys. Their answers helped us understand the problems they faced. We use this information to make our platform better and easier to use.
Unveiling Key Questions: To Understand the Needs and Expectations of IPAY Users
Developing IPAY was driven by extensive user research, where my team conducted interviews and observed users’ financial and business activities, gaining firsthand insight into their challenges. Inspired by these interactions, we crafted key questions designed to uncover users’ needs, motivations, and expectations.
—What are the key financial challenges users face in their daily lives?
—How do users currently manage their financial transactions and online shopping activities?
—What features or functionalities are users looking for in a fintech and business app?
—What are the pain points or frustrations users experience when conducting financial transactions or engaging in online shopping?
—How do users perceive the security and trustworthiness of existing fintech and e-commerce platforms?
—How do users envision incorporating their businesses or products into a fintech app for wider reach and growth?
—Are there any specific financial or business management challenges faced by users in their respective industries?
—What are users' thoughts on incorporating marketing and promotional features within a fintech app to support their business growth?
Competitive Landscape Analysis: Assessing the Market and Industry Players
A thorough competitive analysis was conducted to identify their key strengths, weaknesses, and market positioning of 5 different companies. By examining their features, pricing strategies, target audiences, and customer feedback, we were able to gain valuable insights into the competitive landscape.
Unresolved problem challenges in the Industry that was identified include:
Solution
IPay offers a comprehensive solution for secure and efficient online transactions. Key features include identity verification, digital wallets, escrow services, a marketplace, bank account integration, dispute resolution, a product locator, and promotional tools. These features aim to create a safe and convenient environment for both buyers and sellers.
6:53
My Role
UX Designer and
Project Lead
The Team
3x UX Designers
5x UI Designers
15x Developers
My Responsibility
Collaborate with Stakeholders
Create wire-framing & Prototypes
Virtualise & Iterate on Design concept
Design intuitive user interfaces
Conduct Usability Testing
Gather feedback
Improve UI Design
Collaborate with Developers
Stay Updated with Industry Trends
Maintain Design Consistency
Tools Used
Miro board
Figma
Google meet
Google form
User research
User persona
Site map
Wire frame
Feedbacks
User interview
Empathy map
User journey
Hi-fi
Conclusion
Competitive analysis
Ideated features
User flow
Prototype
Future features
Design Process
Discover
Define
Ideate
Design
Testing
Project Overview
IPay was created to address the challenges faced by individuals and businesses in managing their finances and growing their ventures. Traditional financial services often lack the security, convenience, and accessibility needed in today's fast-paced world. Additionally, many entrepreneurs struggle to reach a wider customer base and showcase their products effectively
Design Goals and Objective
My team and I set the primary goals objective to include making money and business transaction of the user safe, secured and reliable. Making money is very fundamental to human, and lot of users make it through doing business and transacting with different people. We want to make the platform so seamless and easy for users to use.
Problem Statement
There are lot of fin-tech apps, most of them are not really reliable and deduct unnecessary charges with no justifications.
I find it difficult buying goods online especially with unknown people
Lot of commercial and business app but there is no escrow or third party system to secure payment on both side
I don't trust unknown people with my money, scams everywhere
Most of the time, items purchase online do not really come out with what user expected because its not regulated.
Understanding User Perspectives From Research Finding: Analysing Affinity Mapping
From our research findings through affinity mapping, we discovered important insights that shed light on what our users truly desire and struggle with. These insights became our guiding compass, leading us to create a solution that truly meets their needs and aspirations.
The following key insight from user survey emerged;
Insight #1: Users expressed frustration with the limited functionality of the app, primarily focused on financial transactions.
Insight #2: The majority of respondents emphasised the importance of security and trust in their financial transactions.
Insight #3: Users expressed interest in an integrated e-commerce feature within the app, allowing them to conveniently shop for goods and services.
Insight #4: A significant portion of users indicated a desire for personalised offers and promotions tailored to their preferences..
Insight #5: There was a strong demand for accessible customer support channels and prompt resolution of issues or concerns.
Insight #6: Users emphasized the need for continuous innovation and adaptation to meet their evolving needs in the fast-paced fintech landscape.